Succulent eCommerce

Graphic Design for an E-Commerce Businesses

Queen of Succulents is a woman-owned business operating out of Northern California. The founder and creator ships live plants worldwide, creates beautiful handmade succulent arrangements, and maintains a vibrant and engaging social media presence. 

Our work for this company has included printed and digital materials. Our first project for them was in 2021. One of their largest selling products was Succulent Pumpkins, arrangements adhered to the tops of mini pumpkins that were shipping worldwide for the fall season. The owner wanted a care card that could be included with orders and explain to clients how to care for their plant. 

To encourage future sales with her clients, she wanted to add a coupon with the Pumpkin orders being shipped out. We collaborated to create an idea of a "scratcher" coupon. I designed a set of small cards, the size of a business card, that included different percentages and before adding the cards to the shipment box she placed a small foil scratch-off sticker on top of the code. 

These designs were so cute and exceeded our expectations. Thank you for taking our ideas and making them a reality!

The owner received such great feedback from her pumpkin orders; clients were appreciative for the care information and excited to participate in the coupon reward. This successful campaign furthered my design relationship with the company, and we decided to make another set of care cards to be sent out the rest of the year with the traditional succulents.